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If we stipulate that Simpson paradox is at work here, and we stipulate that Pichette is interested in communicating clearly.
paradox is at work here, and we stipulate that Pichette is interested in communicating clearly to the shareholders, would he not have the fiduciary duty to disclose the confounding variable?After all if the appearance that the value of Google search advertising business is eroding away, and that is, rounded to the nearest billion dollars the only business that makes Google any money, as an officer of the company you would want to say "Sure it looks that way but when we break it out you can see that really we doing fine. " otherwise you would leave people with the wrong impression, and they might sell or buy your stock acting on that misimpression which might form the basis for future litigation against the company.
you seeing a Simpson Paradox effect with those. CPC for both mobile and desktop is going up (my supposition, I don have numbers on this). However, mobile CPCs are less than desktop CPCs, and the query mix is continuing to shift to mobile. Google owns mobile search, so the shift toward mobile (with its lower CPCs) disproportionately affects them. They being disrupted, but they own the primary disruptor.
: ) Youtube is catching up to be sure. But pretty much not a whole lot more is. > See how all the CPC numbers for all the properties are down. > But there is a more interesting point here.
More clicks, less money per click. It includes their AdMob business (aka Mobile) but blends a bit because is a search ad on Android a O (Google Sites) click or a mobile click?But Adidas Superstar Girls Size 4 there is a more interesting point here. If we stipulate that Simpson Adidas Superstar Girls Shoes