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own set of metrics that I use to judge when it time to sell Google stock, but I not going to reveal them here. I think CPCs are declining because mobile is inherently tougher to monetize with the smaller screen real estate and Google not being the default destination for everything (like they are on desktop).
to the shareholders, would he not have the fiduciary duty to disclose the confounding variable?I checked out the transcript, and it turns out I was mis remembering the context of the mention of Simpson paradox: it was with respect to a question along the lines of "Why is the aggregate CPC growth higher than both the network and the Google Sites"? It would of course be comically absurd for a CFO to mention Simpson Paradox and not Mens Adidas Superstar Outfits
What restaurant should I go to? Where can I find parking? What there to do in this town? Most of these have sale prices in the $10 50 range, and so there just not as much money coming out of the sale. Just because people are searching for restaurants does not mean they Adidas Superstar Junior Black
If you looking at aggregate CPC numbers this will look like Google is becoming less attractive to advertisers, but what actually happening is that Google is becoming viable for less attractive advertisers. They pay attention to the wrong metrics, because those are the only numbers they have to pay attention to. I have my Adidas Superstar Olive
There lots of competition for attention on mobile and apps are silos out of Google reach (th.
aren also Adidas Superstar Metallics searching for mesothelioma. We see this in the revenue numbers, which continue to rise. But as a percentage of the total addressable market, high value keywords like insurance and lawsuits will shrink as the market becomes larger.
say what the confounding variable is, and even more ridiculous for nobody else on the call to ask him to clarify. In context, the variable was the network sites split. So, here my hypothesis for what driving the lower CPCs in mobile. There a lot of value in a sale there. A personal injury lawyer may collect hundreds of thousands of dollars from a client with a solid case.